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Executive Interview - appScatter

Edison TV: | Technology | 11 Dec 2017

In this interview, Jason Hill, chief revenue officer of appScatter, provides an outline of the platform’s core capabilities. He describes the business uses of the platform and explains how, with its unique distribution to 50+ Android and iOS stores, app publishers can save considerable resources as well as increasing their reach and, ultimately, monetisation. He goes on to outline the vast and growing market opportunity, and the company’s SaaS business model. He also explains the group’s strategy following the recent public launch of the platform to convert a significant pipeline of registered interest to paying customers, and the benefits of launching a marketplace that will enable the integration of third-party software into the appScatter platform. Finally, Jason summarises the three key reasons why he believes investors should consider appScatter: its first mover advantage, the attractive and scalable business model, and the size and growth dynamic of the global app market.


An innovative play on the app market

Initiation | Technology | 28 Nov 2017

appScatter is an early-stage business commercialising its cloud-based platform that allows app developers to distribute, manage and gather intelligence across multiple app stores globally. The recent public launch of the platform is expected to significantly boost licensed users and with a developed pipeline of registered interest, we forecast revenues to increase rapidly, bringing the group to EBITDA break-even during H119. Visibility on key variables should improve during 2018 and evidence of a successful launch could result in an upward rating of the shares.


Priori acquisition accelerates mobile data strategy

Flash note | Technology | 12 Apr 2018

The proposed £13.5m acquisition of Priori, a B2B SaaS platform provider of mobile app intelligence, would enhance appScatter's data intelligence capabilities, add scale and provide cross-sell opportunities. To fund the deal and provide additional working capital, appScatter plans a fund-raising of at least £15m.